Many MLM sponsors will have you focus on recruiting new business builders; however, your income, in legitimate MLM, comes from the sales of products or services (whether through you or your recruits). Further, customers who love the products or services can more easily be converted into new business builders.
Just like any other business (home-based or otherwise), getting the word out about your product or service can benefit your target market is the key to generating new customers and recruits. Some ideas include sharing a product sample, inviting a neighbor to host a product party, or starting a website or social media account.